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Wrinkles Can Make You Appear Less Trustworthy

1 day ago
3 min read

As a little girl, I looked up to adults with a few wrinkles. I thought they must be very wise men and women. But now that I meet people every day, some of whom have quite a few wrinkles, I see things differently.


Portrait of a man with visible forehead wrinkles and natural facial lines.

Wrinkles can make people very insecure. Research from Humboldt University in Berlin also shows that faces with wrinkles are judged as less trustworthy.


Participants in the study rated how attractive, warm, pleasant, trustworthy and balanced the people shown appeared to them. They also indicated which emotions they recognised in the faces, such as happiness, anger, sadness, fear, disgust and surprise.


Wrinkles are often wrongly associated with negative emotions and a loss of youthfulness. The results, published in Acta Psychologica in 2023, show that faces with wrinkles were judged as less attractive and less pleasant. Notably, several negative effects were stronger for female faces.


If others form a first impression in that way, I can well imagine you might feel insecure about your appearance. Read the Humboldt University study.


The natural approach to wrinkles


Should you get fillers straight away when wrinkles appear? No, absolutely not!

Thanks to new technologies, treatments are now available that address wrinkles without surgery. Think of SMAS lifting, laser resurfacing, Endospheres therapy or a combination of these treatments. Below, I explain how they work.


SMAS lifting


SMAS lifting focuses on tightening and lifting the SMAS layer: the layer of muscles and connective tissue beneath the facial skin.


At Beauty & Mind, we use Ultraformer III HIFU. This treatment uses focused ultrasound energy to heat deeper tissue layers and stimulate collagen production. We work towards firmer skin and a more youthful appearance, without surgery.


Laser resurfacing


Laser resurfacing uses laser energy to renew the skin and stimulate collagen production. This addresses wrinkles, fine lines and uneven skin texture.


At Beauty & Mind, we offer the ResurFX M22 facial treatment. This fractional laser stimulates the renewal of skin texture without vaporising the outer skin layer. The result is smoother, firmer skin and less visible lines and scars.


Endospheres therapy


Endospheres facial massage is a non-invasive treatment in which a device with rotating spheres applies microvibrations and pressure to the skin and underlying tissue.


The treatment aims to improve circulation, stimulate lymphatic drainage and support collagen and elastin production.


Endospheres is often used to improve body contours. When applied to the face, it helps smooth wrinkles, improve complexion and skin texture and provide a lifting effect.


Natural beauty: the rise of treatments without surgery


At Beauty & Mind in Amsterdam, we see a clear increase in interest in beauty treatments without surgery or injections.


This preference shows that more and more people want to enhance their appearance without invasive procedures or a long recovery period. These treatments are gaining popularity because they offer visible improvements and reflect the wish to preserve natural beauty.


Yet not everyone knows about these options. This is partly because more invasive procedures shaped public perceptions of cosmetic care for years. At the same time, new, less invasive technologies are being developed and introduced rapidly.


At Beauty & Mind, we want to inform people about these alternatives. We explain their benefits and which treatments suit those seeking subtle, natural improvements.


By making these options better known and easier to understand, we help people choose an approach that reflects their personal values and wishes. This contributes to a wider appreciation of natural beauty.


Skin Therapist

 
 
 

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